Introducing you to Matching With Friends - Your Next Social Gaming Fix

Zynga are great at coming out with highly addictive, simple yet effective social games for Facebook and smartphones- they're also great at copycatting these games from other games studios. However, they may very well be on the money with their latest social puzzle game- and they game up with it all by themselves, bless 'em.

Just when you thought you'd prized yourself away from Word With Friends, Farmville or Draw Something, the new Matching With Friends by Zynga amay render you socially inept yet again.

Welcome to the end of your productivity.

Looks colourful, simple and highly addictive, doesn't it? That's probably because it is.

Released yesterday for iOS, Matching With Friends pits you against an opponent for 12 rounds, where each round you are both given a  set of coloured blocks, which you must match up on the game board in order to score points. It seems there is a free version littered with ads, and then a paid version for a small fee.

Check out a trailer at IGN.